The Department of Business Administration in association with Kshithija Enterprises, Mangaluru organized a seminar on the topic “Outsmarting the Internet: Mastering the Art of Digital Marketing” on Friday, October 31, 2025, at the Seminar Hall at 11.00 a.m. Mr. Varun Kedige, Design Consultant, Kedige India, Mangaluru, was the resource person. Mrs. Pushpalatha, Asst. Professor, was present.
He said that, to succeed, marketers must outthink algorithms, anticipate trends, and connect deeply with audiences in ways that technology alone cannot. He also stated that developing expertise in using digital tools, platforms, and strategies — such as social media, SEO, email marketing, influencer campaigns, and analytics — to promote products or services effectively is the need of the hour to stay strong in the marketing field. Mr. Ganesh Chethan, Proprietor, Kshithija Enterprises, addressed the students. 46 students of 1st and 2nd BBA actively participated in the seminar.
The session was interactive. This seminar helped the students understand the benefits and challenges of digital marketing and also the importance of creative thinking to become effective marketing executives. These types of seminars not only provide knowledge about career opportunities but also help to achieve entrepreneurial skills, which will contribute to economic growth and foster Global Competencies among students, and help instill values like responsibility, discipline, and integrity. Thus, the seminar contributes to satisfying the NAAC core values like C1, C3, and C4.
Report By,
Mrs. Seema Prabhu S.
